Crop the Block
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We produce inspiring videos for digital clients

Think
We’ve got brains

Preproduction.
A video is not made randomly. Thanks to our business background we understand how everything starts from powerful insights about your target audience. We help you to better define your needs, strategy and message. We brainstorm to provide various creative options. Once you pick up one, we organize everything to make sure you get exactly what you expect.

  • Meeting
    We meet you, we talk, we ask questions and,
    most importantly, we listen to your answers.
  • Benchmarking
    We study best video practices, we keep an eye on competitors,
    we understand what matters in the industry.
  • Brainstrorming
    We get inspired by others, we get together to
    imagine new stuff, we come up with ideas.
  • Pitching
    We select our best ideas,
    we introduce them to you.
  • Writing
    We arrange concepts, we sometimes mix them, we build a
    story, we write a treatment, we define characters
  • Storyboarding
    we sketch, we bring ideas to life on paper, we give
    you a clear understanding of what you will get
  • Planning
    We select the perfect team for your project,
    we schedule, book and organize everything
Case study
airbnb
airbnb
Airbnb wanted to leverage on video content to position itself as the number 1 option to travel in France. However they had no idea which message and which type of video would best fit for that purpose. We advised them to create a fictional web series. We wrote original stories based on what matters to them, with strong characters and a playful tone of voice.
Shoot
We’ve got cameras

Production.
We bring together the perfect team and handle everything. We are super flexible style and locationwise. If needed, CROPPERS from all around can shoot at the same time. Whether it is for a cinematic scene for a web series or an indepth interview for a short documentary we always pay the same attention to details. And, yes, good news: thanks to significant advances in technology, highquality video content no longer means high production costs.

  • Directing
    We keep the creative lead on the project, we guide both
    cast and crew in the completion of our vision for you.
  • Filming
    We handle cameras and arrange lights
    to make each frame look great.
  • Sound engineering
    We record dialogs, speeches and sounds, we believe highquality sound
    is as important as beautiful images to create the perfect video.
  • Producing
    We make sure everything is smooth and everyone onboard can focus
    on achieving their job without worrying of anything else.
  • Renting
    We select and provide all cameras, lenses and accessories
    your project needs to be brought to life.
  • Casting
    If we need to embody your brand or service, we find the
    perfect cast among our extended network of actors
Case study
ceetiz
ceetiz
Online booking platform Ceetiz provides travel activities from all over the world. They wanted to highlight how people enjoy those activities in Paris, Rome, London and New York. In only 2 weeks we shot consistent footage across those 4 major cities to visually tell a common story through 4 inspiring videos: the world is amazing and Ceetiz is the best way to enjoy it!
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Cut
We’ve got software

Postproduction.
Once all the footage is shot, we put it together and always keep in mind what matters most: your story and its message. We can add really cool visual effects if needed. We adjust music, sounds, colors and everything so that your video is ready to be shared. And looks awesome.

  • Editing
    We carefully go through all the footage, we only select
    the very best and edit it to build your story
  • Sound mixing
    We combine elements captured on set with music and effects,
    if needed we record voice overs and design specific sounds
  • Color grading
    We touch up and add effects, we make everything look good
    together and give its final aesthetic touch to your video
  • Motion design
    We boost the footage with motion graphics, we
    also create full 2D or 3D animated videos
  • Musical composition
    We compose and record music on
    purpose for your project
Case study
lpr
lpr
The pallet industry may not be the sexiest one, but LPR managed to build a strong brand identity with a focus on people and innovation. They wanted to show in a creative way how its commitments are expressed at each step of its product lifecycle. Motion design and 3D tracking played an important part to clarify the message and create a sense of innovation.
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Crop the Block

Team

Our Croppers

We bring together a community of enthusiastic local filmmakers. Each has been carefully hand-picked and asked to show a place from his or her own perspective. Our CROPPERS come from various backgrounds ranging from cinema to journalism. Each has his or her own style, with talent and creativity their unifying characteristics. Get a chance to learn more about their stories and skills and - why not? - work with them.

Become a cropper Become a cropper
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Kevin Rumley

Kevin Rumley

cropper since Décembre 2013

In a word : Curiosity

Kevin has been in love with filmmaking for more than a decade now, growing a special interest in short-films and documentaries. He has been working as a director, cameraman, camera-assistant, editor and motion designer on music videos and documentaries for C4 Productions in Paris as well as on documentaries for German TV and image films for companies like Panasonic or EnBW in Berlin and Switzerland. In 2015 he started his own project named "Doc’it yourself" as he aims to make his own documentaries and to create a worldwide independent filmmakers community.  

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Mathieu Charrière

Mathieu Charrière

cropper since Décembre 2013

In a word : European

As half french and half german, he tries to put this duality in his work as a director. He has lived in Berlin for 5 years and directs movies trying to get the most multicultural background as possible. He also works as an actor and production assistant for french TV shootings in Germany.

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David Winnerstam

David Winnerstam

cropper since Décembre 2013

In a word : European

David, born 1986 in Sweden is a freelance cameraman and 1st AC based in Berlin. He studied on the Stockholmfilmschool, Sweden and on Filmarche e.V. Berlin. His work includes d.o.p for several award-winning fictional shortfilms, documentaries and music videos.

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Sarah Jane Scott

Sarah Jane Scott

cropper since Décembre 2013

In a word : Storyteller

Coming from Cape Town, South Africa, Sarah moved to Berlin to study her Masters in Visual Anthropology. Charmed by the dynamic personalities of Berlin, the city now has a magnetic hold on her and she enjoys translating her surroundings into motion picture.

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Christian Ihrybauer

Christian Ihrybauer

cropper since Décembre 2013

In a word : Inspired Reality

Christian has been filming and taking photos ever since he picked up his first milk-carton with the bottom cut out and used it to run around his childhood garden in South Africa, "filming" birds, bees and his dogs running around. Over the years his equipment upgraded from milk cartons to pinhole cameras, 35mm film cameras, old DV cameras, super 16 film and finally the DSLR, but the essence of what he wanted to capture always remained the same: To find the magic and poetry in everyday reality. Being driven by this passion, he left his birthplace Johannesburg in 2012 to find poetry all over the world, be it in a Balinese Orphanage, a Viennese ice-cream parlour or the dingy, street-art infested alleyways of Berlin.

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Pascal Messmer

Pascal Messmer

cropper since Décembre 2013

In a word : Versatile

Pascal Messmer was born and grew up in Berlin. The multicultural flair and force of the city guides him in many of his works, which are often based on the principle of motion and dynamic situations. Being a film-maker and director of photography allows him to record the most captivating moments, a prospect that inspired him to this career in the first place. He employs a diverse skillset that allows him to be versatile and adapt himself to the required task. Among other projects, he works on the Movik Production company with Tobias Rost and Clemens Wronski.

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Katja Avant-hard

Katja Avant-hard

cropper since Décembre 2013

In a word : The urban explorer

Katja has studied event-management, advertising, photography, film, stop-motion animation and digitals arts; now she successfully combines all the knowledge in her art projects. Katja likes videos, which can trigger the inner "I", conveying emotions to the viewer. Image and sound are extremely powerful tools and Katja loves experimenting with those.

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Talissa Mehringer

Talissa Mehringer

cropper since Décembre 2013

In a word : Multimedia junkie

Trilingual multimedia junkie hooked on intense art direction and making things... this girl can direct, edit, shoot, animate, draw, and dumpster dive like nobody's business. With a highly technical A/V background she can also tell you what to shoot with, and how to fix it if it blows up.

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Clara Andres

Clara Andres

cropper since Décembre 2013

In a word : Idiosyncrasy

As a dancer Clara discoverd her passion for the choreography of moving images in 2005. In 2008 she studied film at the HFF "Konrad Wolf" in Babelsberg, in a little village outside of Berlin full of crazy filmmakers. Today Clara lives and works in Berlin and Buenos Aires.

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Brindusa Ioana Nastasa

Brindusa Ioana Nastasa

cropper since Décembre 2013

In a word : Human(s)

Bidu is a Romanian filmmaker and multimedia journalist. Her clients include CCTV, TV Brasil, Council of Europe, ZDF, European Parliament. Brindusa has a MA in Financial Journalism from City University London and is currently residing in London. She is creative, smart and most importantly very cool.

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Claudia Goldberg

Claudia Goldberg

cropper since Décembre 2013

In a word : Explorative

Claudia always wants to find out what makes her protagonists or subjects unique. Then she likes to communicate this with the right mix of interview, edited picture and music. She loves doing interviews and is a bit picky in the editing process, because "aesthetics are important, even if you have a documentary film style-approach." Having lived and studied in Paris and Manchester, Claudia is open for international subjects and collaboration.

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Tuca Paoli

Tuca Paoli

cropper since Décembre 2013

In a word : Delicate eyes

Tuca started her career in television, directing many programs for young audiences for MTV Brazil. She was a contemporary arts correspondent, directed documentaries about music, lifestyle, and poetry. She shot 2 short films (fiction) that has been shown in many festivals such as Short Film Corner - Cannes, Shot Shorts - Tokio, Lakino Film Festival - Berlin and Washington DC Film Festival. Music is a really relevant part of her career and she likes to shoot music videos to improve this relation. She is a brazilian filmmaker based in Berlin.

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Philipp Rückenwind

Philipp Rückenwind

cropper since Décembre 2013

In a word : Under construction

Philipp, born in 1985, is a M.A. Conflict Researcher and a filmmaker from Berlin. He is specialized on international politics, Islam in Europe, transitional justice and various analyses. In 2010 Philipp Rückriem worked on the Cinema Jenin project in the Westbank. His masters thesis has the title "Cultural Intifada“ and deals with resistance and art in the Occupied Palestinian Territories. He is producing image films, documentaries and other film projects.

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Bea

Bea

cropper since Décembre 2013

In a word : Dreamer

Bea grew up in West Berlin - a place full of empty space and dreams: desperate looking for beautyful things on her life journey. She works as a patchworker in the culture & education-world and always comes back to the place of her dreams.

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Anna Klapwijk

Anna Klapwijk

cropper since Décembre 2013

In a word : Skedaddle

With a background in Product Design lay her interest very wide. Always grasping new opportunities to learn and experience, has she traveled the world, and always with a camera along her side. From photography to film is she steadily getting more familiar in the film world and prefers to focus on short impression and promotion films. With an eagerness to record the spontaneous and authentic she'll never be found without a gopro by hand!

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Pernille Lund

Pernille Lund

cropper since Décembre 2013

In a word : Closer

She is fond of initiatives, sparkles and stories floating around, begging to be told. She adores the naked truth and tries desperately to get a hold of it - even though she would never admit that - and she loves that itching feeling where it just won't go away again. Lately started production company Crooked Films.

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Nikoline Løgstrup

Nikoline Løgstrup

cropper since Décembre 2013

In a word : Storyteller

Nikoline (Denmark) is a berlin-based filmmaker currently studying film editing at the film school HFF Konrad Wolf. She finds her daily inspiration in ubahns, old kissing couples, second hand shops, evolution, black coffee, memories and long editing nights with no sleep.

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Martin Mostert

Martin Mostert

cropper since Décembre 2013

In a word : Adventure

Martin Mostert is a freelance director, cinematographer, and editor. He love visual storytelling and making emotional and imaginative pieces. He specialises in films/documentaries, music videos, commercials and art installations. Bringing movies to life in the most beautiful and ambitious way possible is Martin's biggest passion in life.

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Matthieu Douard

Matthieu Douard

cropper since Décembre 2013

In a word : Easy

Matthieu is art director at Dojo in Berlin, and in a way, has always had a creative eye on everything that surrounded him. Originally graphic designer, he has never really studied to become film maker, and during his short starting career, he has learned almost everything on his own helped by his senior mates.

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Ira Mowen

Ira Mowen

cropper since Juillet 2013

In a word : Self-documentation

Ira was born a painter and learned early that getting his voice heard was more important than looking good. His playful style of film-making is all about keeping things simple, and not letting the production, or quality of shot, overshadow the importance of the content.

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Elsa Gomis

Elsa Gomis

cropper since Juillet 2013

In a word : Collage

Elsa Gomis has early benefited from the teaching of contemporary artist Guy Limone at the Art School of Aix-en-Provence. Today she makes films, music videos and video installations. She uses shooting medias as diverse as digital image, film, diving photographies or slides.

Team

Our project managers

Video is the best storytelling medium. It is the key to inspiring and engaging an online audience. But you may find it hard to know how best to integrate it into your marketing strategy. Our dedicated business team can help you go many steps further. They have a deep understanding of what can, cannot, should and should not be done in the field. And they would be very pleased to apply their expertise to your business and goals. Together with the CROPPERS, they will come up with tailor-made solutions to help you benefit from online video's unlimited potential.

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Nicolas Merlaud

Nicolas has a double - business and filmmaking - approach that guarantees high relevance when it comes to designing and implementing video projects. He graduated from ESSEC Business School, worked in the consulting field for a while and therefore has a very good understanding business-wise. He also has been an enthusiastic filmmaker since he was a child. He led a student video producing organization and knows what is creatively and technically at stake.

Therefore he can like no one else build connections between demanding corporate clients and the croppers community.

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Adrien Degouve

Adrien graduated from HEC Business School. He had a chance to get familiar with creative project management at TBWA\Paris. There he realized the need for a lighter and faster creation ecosystem to meet the new aspirations of digital players. Content must be fresher, budgets lower - to target fragmented audiences - and reactivity higher. Meanwhile he has always been amazed by the talent of independent creators and sees it as an opportunity for brands to engage their audience.

He develops a deep understanding of ever-changing potentialities offered by digital platforms. He constantly analyzes how the impact of quality content can be brought further on those platforms and love sharing those insights with CROP THE BLOCK's clients.

Crop the Block
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