Crop the Block
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We produce inspiring videos for digital clients

Think
We’ve got brains

Preproduction.
A video is not made randomly. Thanks to our business background we understand how everything starts from powerful insights about your target audience. We help you to better define your needs, strategy and message. We brainstorm to provide various creative options. Once you pick up one, we organize everything to make sure you get exactly what you expect.

  • Meeting
    We meet you, we talk, we ask questions and,
    most importantly, we listen to your answers.
  • Benchmarking
    We study best video practices, we keep an eye on competitors,
    we understand what matters in the industry.
  • Brainstrorming
    We get inspired by others, we get together to
    imagine new stuff, we come up with ideas.
  • Pitching
    We select our best ideas,
    we introduce them to you.
  • Writing
    We arrange concepts, we sometimes mix them, we build a
    story, we write a treatment, we define characters
  • Storyboarding
    we sketch, we bring ideas to life on paper, we give
    you a clear understanding of what you will get
  • Planning
    We select the perfect team for your project,
    we schedule, book and organize everything
Case study
airbnb
airbnb
Airbnb wanted to leverage on video content to position itself as the number 1 option to travel in France. However they had no idea which message and which type of video would best fit for that purpose. We advised them to create a fictional web series. We wrote original stories based on what matters to them, with strong characters and a playful tone of voice.
Shoot
We’ve got cameras

Production.
We bring together the perfect team and handle everything. We are super flexible style and locationwise. If needed, CROPPERS from all around can shoot at the same time. Whether it is for a cinematic scene for a web series or an indepth interview for a short documentary we always pay the same attention to details. And, yes, good news: thanks to significant advances in technology, highquality video content no longer means high production costs.

  • Directing
    We keep the creative lead on the project, we guide both
    cast and crew in the completion of our vision for you.
  • Filming
    We handle cameras and arrange lights
    to make each frame look great.
  • Sound engineering
    We record dialogs, speeches and sounds, we believe highquality sound
    is as important as beautiful images to create the perfect video.
  • Producing
    We make sure everything is smooth and everyone onboard can focus
    on achieving their job without worrying of anything else.
  • Renting
    We select and provide all cameras, lenses and accessories
    your project needs to be brought to life.
  • Casting
    If we need to embody your brand or service, we find the
    perfect cast among our extended network of actors
Case study
ceetiz
ceetiz
Online booking platform Ceetiz provides travel activities from all over the world. They wanted to highlight how people enjoy those activities in Paris, Rome, London and New York. In only 2 weeks we shot consistent footage across those 4 major cities to visually tell a common story through 4 inspiring videos: the world is amazing and Ceetiz is the best way to enjoy it!
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Cut
We’ve got software

Postproduction.
Once all the footage is shot, we put it together and always keep in mind what matters most: your story and its message. We can add really cool visual effects if needed. We adjust music, sounds, colors and everything so that your video is ready to be shared. And looks awesome.

  • Editing
    We carefully go through all the footage, we only select
    the very best and edit it to build your story
  • Sound mixing
    We combine elements captured on set with music and effects,
    if needed we record voice overs and design specific sounds
  • Color grading
    We touch up and add effects, we make everything look good
    together and give its final aesthetic touch to your video
  • Motion design
    We boost the footage with motion graphics, we
    also create full 2D or 3D animated videos
  • Musical composition
    We compose and record music on
    purpose for your project
Case study
lpr
lpr
The pallet industry may not be the sexiest one, but LPR managed to build a strong brand identity with a focus on people and innovation. They wanted to show in a creative way how its commitments are expressed at each step of its product lifecycle. Motion design and 3D tracking played an important part to clarify the message and create a sense of innovation.
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Crop the Block

Team

Our Croppers

We bring together a community of enthusiastic local filmmakers. Each has been carefully hand-picked and asked to show a place from his or her own perspective. Our CROPPERS come from various backgrounds ranging from cinema to journalism. Each has his or her own style, with talent and creativity their unifying characteristics. Get a chance to learn more about their stories and skills and - why not? - work with them.

Become a cropper Become a cropper
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Brau Perez Marti

Brau Perez Marti

cropper since Février 2014

In a word : Multitask

Brau is a filmmaker and photographer based in Buenos Aires, with a multitask background in various areas. He studied audiovisual design at Buenos Aires U.B.A. and graduated from a Master in Photography at Barcelona ESCAC/UB. Passionate about art direction and photographic details, he first worked as a director of photography and in post-production. Nowadays he directs commercials, brand content and music videos and works as a photographer for advertising campaigns and fashion projects, among others. He is also a musician.

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Eric Bernardo Fernández

Eric Bernardo Fernández

cropper since Février 2014

In a word : Brutal

Born and raised in Argentina, Eric is a musician as well as a sports enthusiast. He has gained experience in both TV and Cinema as a director, producer, editor, camera... whatever, whenever. Art is everything. The issue is to figure out how to reach it.

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Ayelén Agüero

Ayelén Agüero

cropper since Février 2014

In a word : Observer

Ayelén was born and raised in Buenos Aires. She has been working as a director and a producer on independent projects across Argentina, Mexico, Ecuador and New York. Thanks to those experiences, she is versatile and can adjust to any situation at any time while always focusing on conveying emotions to the viewers and on challenging their perception of the world. In addition to filmmaking, she is also very interested in theatre, dance and travel.

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Kevin Rumley

Kevin Rumley

cropper since Décembre 2013

In a word : Curiosity

Kevin has been in love with filmmaking for more than a decade now, growing a special interest in short-films and documentaries. He has been working as a director, cameraman, camera-assistant, editor and motion designer on music videos and documentaries for C4 Productions in Paris as well as on documentaries for German TV and image films for companies like Panasonic or EnBW in Berlin and Switzerland. In 2015 he started his own project named "Doc’it yourself" as he aims to make his own documentaries and to create a worldwide independent filmmakers community.  

Team

Our project managers

Video is the best storytelling medium. It is the key to inspiring and engaging an online audience. But you may find it hard to know how best to integrate it into your marketing strategy. Our dedicated business team can help you go many steps further. They have a deep understanding of what can, cannot, should and should not be done in the field. And they would be very pleased to apply their expertise to your business and goals. Together with the CROPPERS, they will come up with tailor-made solutions to help you benefit from online video's unlimited potential.

Crop the Block

Nicolas Merlaud

Nicolas has a double - business and filmmaking - approach that guarantees high relevance when it comes to designing and implementing video projects. He graduated from ESSEC Business School, worked in the consulting field for a while and therefore has a very good understanding business-wise. He also has been an enthusiastic filmmaker since he was a child. He led a student video producing organization and knows what is creatively and technically at stake.

Therefore he can like no one else build connections between demanding corporate clients and the croppers community.

Crop the Block

Adrien Degouve

Adrien graduated from HEC Business School. He had a chance to get familiar with creative project management at TBWA\Paris. There he realized the need for a lighter and faster creation ecosystem to meet the new aspirations of digital players. Content must be fresher, budgets lower - to target fragmented audiences - and reactivity higher. Meanwhile he has always been amazed by the talent of independent creators and sees it as an opportunity for brands to engage their audience.

He develops a deep understanding of ever-changing potentialities offered by digital platforms. He constantly analyzes how the impact of quality content can be brought further on those platforms and love sharing those insights with CROP THE BLOCK's clients.

Crop the Block
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