Crop the Block
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We produce inspiring videos for digital clients

Think
We’ve got brains

Preproduction.
A video is not made randomly. Thanks to our business background we understand how everything starts from powerful insights about your target audience. We help you to better define your needs, strategy and message. We brainstorm to provide various creative options. Once you pick up one, we organize everything to make sure you get exactly what you expect.

  • Meeting
    We meet you, we talk, we ask questions and,
    most importantly, we listen to your answers.
  • Benchmarking
    We study best video practices, we keep an eye on competitors,
    we understand what matters in the industry.
  • Brainstrorming
    We get inspired by others, we get together to
    imagine new stuff, we come up with ideas.
  • Pitching
    We select our best ideas,
    we introduce them to you.
  • Writing
    We arrange concepts, we sometimes mix them, we build a
    story, we write a treatment, we define characters
  • Storyboarding
    we sketch, we bring ideas to life on paper, we give
    you a clear understanding of what you will get
  • Planning
    We select the perfect team for your project,
    we schedule, book and organize everything
Case study
airbnb
airbnb
Airbnb wanted to leverage on video content to position itself as the number 1 option to travel in France. However they had no idea which message and which type of video would best fit for that purpose. We advised them to create a fictional web series. We wrote original stories based on what matters to them, with strong characters and a playful tone of voice.
Shoot
We’ve got cameras

Production.
We bring together the perfect team and handle everything. We are super flexible style and locationwise. If needed, CROPPERS from all around can shoot at the same time. Whether it is for a cinematic scene for a web series or an indepth interview for a short documentary we always pay the same attention to details. And, yes, good news: thanks to significant advances in technology, highquality video content no longer means high production costs.

  • Directing
    We keep the creative lead on the project, we guide both
    cast and crew in the completion of our vision for you.
  • Filming
    We handle cameras and arrange lights
    to make each frame look great.
  • Sound engineering
    We record dialogs, speeches and sounds, we believe highquality sound
    is as important as beautiful images to create the perfect video.
  • Producing
    We make sure everything is smooth and everyone onboard can focus
    on achieving their job without worrying of anything else.
  • Renting
    We select and provide all cameras, lenses and accessories
    your project needs to be brought to life.
  • Casting
    If we need to embody your brand or service, we find the
    perfect cast among our extended network of actors
Case study
ceetiz
ceetiz
Online booking platform Ceetiz provides travel activities from all over the world. They wanted to highlight how people enjoy those activities in Paris, Rome, London and New York. In only 2 weeks we shot consistent footage across those 4 major cities to visually tell a common story through 4 inspiring videos: the world is amazing and Ceetiz is the best way to enjoy it!
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Cut
We’ve got software

Postproduction.
Once all the footage is shot, we put it together and always keep in mind what matters most: your story and its message. We can add really cool visual effects if needed. We adjust music, sounds, colors and everything so that your video is ready to be shared. And looks awesome.

  • Editing
    We carefully go through all the footage, we only select
    the very best and edit it to build your story
  • Sound mixing
    We combine elements captured on set with music and effects,
    if needed we record voice overs and design specific sounds
  • Color grading
    We touch up and add effects, we make everything look good
    together and give its final aesthetic touch to your video
  • Motion design
    We boost the footage with motion graphics, we
    also create full 2D or 3D animated videos
  • Musical composition
    We compose and record music on
    purpose for your project
Case study
lpr
lpr
The pallet industry may not be the sexiest one, but LPR managed to build a strong brand identity with a focus on people and innovation. They wanted to show in a creative way how its commitments are expressed at each step of its product lifecycle. Motion design and 3D tracking played an important part to clarify the message and create a sense of innovation.
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Crop the Block

Team

Our Croppers

We bring together a community of enthusiastic local filmmakers. Each has been carefully hand-picked and asked to show a place from his or her own perspective. Our CROPPERS come from various backgrounds ranging from cinema to journalism. Each has his or her own style, with talent and creativity their unifying characteristics. Get a chance to learn more about their stories and skills and - why not? - work with them.

Become a cropper Become a cropper
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Brau Perez Marti

Brau Perez Marti

cropper since Février 2014

In a word : Multitask

Brau is a filmmaker and photographer based in Buenos Aires, with a multitask background in various areas. He studied audiovisual design at Buenos Aires U.B.A. and graduated from a Master in Photography at Barcelona ESCAC/UB. Passionate about art direction and photographic details, he first worked as a director of photography and in post-production. Nowadays he directs commercials, brand content and music videos and works as a photographer for advertising campaigns and fashion projects, among others. He is also a musician.

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Bruno Henrique BHS

Bruno Henrique BHS

cropper since Octobre 2014

In a word : Life

Bruno graduated in Drums and Percussion at ULM and Radio & TV at Anhembi Morumbi University and has been working in the audiovisual industry since 2001. In 2008, he was hired by Trama, where he acted as an editor and director and acquired a vast experience in the musical and audiovisual area. Since then, he has launched 5 video clips. His music video done for artist Rael, “Vejo Depois”, must be highlighted as reached 1 million views on Youtube. Special mention must also go to the short film “Messagio”which was part of the special selection in the International Cinema Festival of Ascona. His new project called "Na Rua", a guide set to music which records the relation among  musicians, streets and services, have already 30 episodes.

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Pedro Bayeux

Pedro Bayeux

cropper since Octobre 2014

In a word : Poetry and Independence

Pedro is a journalist and filmmaker based in São Paulo. He specialized in directing short documentaries and is guided by the idea of mixing "poetic images and independent journalism", even in projects as a videomaker for clients like Red Bull, Lacoste, Vogue, MTV, FOX, Nike, UN - United Nations, etc. He had a chance for instance to direct, ten years ago, the first latin-american documentary under a Creative Commons license - "Gamer BR", which portrays the universe of cyber athletes - and, during his career, realized various videos about indigenous culture in Brazil. Member of the collective Digital Culture, he also travelled through several states of the country to document actions related to art and technology. He directs, since 2006, the documentary about the music festival called "Recbeat", an alternative vision of the brazilian carnival. More recently, he directed "Bomba do Hemeterio", about underground rituals that mix music and faith and "Litoral Sustentável", a documentary about the link between sustainability, tourism and traditional communities in the Brazilian coast and, in the last years, contributed as a writer and photojournalist to Al Jazeera Digital Magazine and Dazed & Confused Digital Magazine.

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Camila Cruz

Camila Cruz

cropper since Octobre 2014

In a word : Storyteller and Curious

Camila has studied Communications, but she is passionate about translating real life into stories. She works as Screenplayer and Director with Galileo Giglio at Estúdio Mol, based in São Paulo.

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Rafael Yoshida

Rafael Yoshida

cropper since Octobre 2014

In a word : Collaboration

Rafael is a super passionate thus super busy filmmaker. After studying at New York Film Academy, he went back to Brazil where he worked for a while as an assistant director for TV. He decided then to get more creative freedom on his projects and launched his own production company, Carapálida Produções. He now spends his days directing web content videos, commercials and short-films. He also takes part in CollabFeature, a group of independent filmmakers from all over the world who have come together to create multi-director feature films.

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Juliana Borges

Juliana Borges

cropper since Octobre 2014

In a word : Versatile and Passionate

In her 18 years of experience in the audiovisual world, a hallmark is versatility. In her work as a director it is possible to find many kinds of videos such as ads, institutional films, TV shows, music videos and content that she develops from scratch with partners. During her free time, she usually shoots videos of her own authorship, or friend' ideas without sponsorship, because she is passionate about the art of storytelling with or without words, and in doing so, ventures into different languages ​​and new challenges. She likes to follow the process of every project completely, from design and development through direction and finalization. As the audiovisual market is constantly changing (for language and technology) worldwide, she believes you must dedicate yourself from the idea to final delivery, studying constantly to find the best creative solution for each video and adapt to new requirements, but without forgetting the main purpose, which is to provoke people's emotions in some way.

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Erik von Poser

Erik von Poser

cropper since Octobre 2014

In a word : Sensitive and Determined

Erik was born and raised in São Paulo, where he developed his curiosity about life, people and their stories. To take advantage of this he combined his studies in journalism with a full-time job as a filmmaker at a video production company. Years later after finishing a graduate degree in documentary in San Francisco-CA, he has become video journalist at a brazilian TV channel. Advocate for the environment and enthusiast about any kind of visual art, music, society and culture, his goal is to spread knowledge, awareness and good feelings through his life and work.

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Filipe Franco

Filipe Franco

cropper since Octobre 2014

In a word : Teamworker

Filipe was born in the countryside of São Paulo. He and José Menezes have worked together for five years, having directed several music videos and documentaries.

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José Menezes

José Menezes

cropper since Octobre 2014

In a word : Teamworker

José was born and raised in São Paulo. He worked in several productions as assistant director and cinematographer, before co-directing his first feature documentary "Football and Barriers" (2011), shot in Palestine and Israel. Interested in exploring the boundaries between documentary and fiction, he has just released his first fictional short, experimenting with that language. His other interests are working with music, having directed - alongside Filipe Franco - videoclips for many of Brazil's top recording artists.

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João Pedro Toledo

João Pedro Toledo

cropper since Décembre 2014

In a word : Worlds builder

Born and raised in São Paulo, João Pedro is passionate about films and video production in general. He also likes to invest his time in photography and drawing. His goal is to build and transmit interesting and different kinds of stories through original visual means. Always up for creating new stuff!

Team

Our project managers

Video is the best storytelling medium. It is the key to inspiring and engaging an online audience. But you may find it hard to know how best to integrate it into your marketing strategy. Our dedicated business team can help you go many steps further. They have a deep understanding of what can, cannot, should and should not be done in the field. And they would be very pleased to apply their expertise to your business and goals. Together with the CROPPERS, they will come up with tailor-made solutions to help you benefit from online video's unlimited potential.

Crop the Block

Nicolas Merlaud

Nicolas has a double - business and filmmaking - approach that guarantees high relevance when it comes to designing and implementing video projects. He graduated from ESSEC Business School, worked in the consulting field for a while and therefore has a very good understanding business-wise. He also has been an enthusiastic filmmaker since he was a child. He led a student video producing organization and knows what is creatively and technically at stake.

Therefore he can like no one else build connections between demanding corporate clients and the croppers community.

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Adrien Degouve

Adrien graduated from HEC Business School. He had a chance to get familiar with creative project management at TBWA\Paris. There he realized the need for a lighter and faster creation ecosystem to meet the new aspirations of digital players. Content must be fresher, budgets lower - to target fragmented audiences - and reactivity higher. Meanwhile he has always been amazed by the talent of independent creators and sees it as an opportunity for brands to engage their audience.

He develops a deep understanding of ever-changing potentialities offered by digital platforms. He constantly analyzes how the impact of quality content can be brought further on those platforms and love sharing those insights with CROP THE BLOCK's clients.

Crop the Block
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